FAQ regarding Search Engine Advertising
Every client from The Austrians receives a dedicated campaign manager who develops and monitors your online advertising campaign, bringing you the most qualified traffic available.
Some of the typical duties include:
• Reducing your cost-per-click
• Adding negative keywords to ensure traffic is qualified
• Comparing statistics with Google Analytics and Google Insights
• Generating client reports and identifying industry trends
• Making changes to the ads to reflect new directions in your business
The most common reasons why people might not find your ads are:
• Time of Day – your ads are scheduled to run from a certain period of time, i.e. if your ads are scheduled to run 9-5, and you check at night they will not appear
• Budget Spent – your daily budget is already spent, i.e. if lots of people click your ads in the morning they will run out by the afternoon
• If you kept searching for your own ad without clicking it, Google will automatically think that this ad is not interesting to you and will stop showing it
We do Google AdWords campaign structures as recommended by Google.
• AdGroups – contain relevant keywords and ads specific to a product or service.
• Ads – the ads are the text or image ads that appear on the Google search engine.
• Keywords – are the terms or phrases that “trigger” your ad to appear
PPC: Pay Per Click - a business model whereby a company that has placed an advertisement on i.e. Google and pays a sum of money to this host when a user clicks on the advertisement
CPC: Cost Per Click - refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns
CPA/PPA: Cost Per Action/Acquisition (same as PPA) - is calculated as: cost divided by the number of acquisitions. So for example, if one spends AED250 on a campaign and gets 10 “acquisitions” this would give a cost per acquisition of AED25.
CTR: Click-Through-Rate is a metric used to measure the success of an online advertising campaign. It is presented as a percentage, calculated by: number of clicks that your ad receives divided by the number of times your ad is shown (called impressions). The benchmark CTR percentage Google identifies as 1-2% (for search advertising).
Impressions are how often your ads are displayed on the Google Network (Search or Display).
You can have an unlimited amount of keywords. The keywords will be carefully researched and selected by your campaign manager.
To place an Ad on the top all the time will require an unlimited budget. The CPC is much higher because everyone wants to be on top. On the third position or bottom of the page you will get more clicks for your budget as those positions have a lower click price.
Yes , if you want your ad to appear only during certain hours this can be set.
Call extensions in Google AdWords is an ad extension that allows searchers to directly call businesses by placing a phone number directly within an ad. On smartphones, a clickable 'Call' button is displayed with the ad, making it particularly engaging for people on the move
Ad extensions is the umbrella term for all extensions that show extra information (“extending” from your text ads) about your business. Such as location, site links, call, message. Some can be added manually and others are automated.
Yes, if you want your Ad to be shown only to people in Abu Dhabi this can be set. Or it can be the other way round. You can exclude any location.
Basically Yes. After 1 year the campaign we have created is yours. You could manage it yourself but will find out soon enough that it is not only very complicated and time consuming but it also takes constant rebidding, adjusting and researching to keep the campaign running successfully. Many have tried but failed.
This is what Google says:
Find a certified professional to manage your account. Hiring a Google Partner to manage your AdWords account can help save you time and maximize your return on investment. When choosing the right agency for your business, consider the services offered, its AdWords expertise, and its account management fees.
We have been doing AdWords campaigns since 7 years. Our experts are constantly updating themselves on Google guidelines and new directives. We have substantially lowered the Cost per Click (CPC) and raised the Cost per Action (CPA) for all our clients, therefore increasing business on a very noticeable scale.
✓ Certified GOOGLE AdWords Experts
✓ In depth knowledge of how Google works
✓ Proven record of increased business!
✓ 100% Transparency - detailed monthly AdWords reports
✓ No empty promises and very fair pricing
Google recommends teaming up with certified AdWords Specialists.
AdWords Specialists are marketing professionals, and online experts who have been certified by Google to manage AdWords accounts.
All actions starting from the click on the ad to the action done on your website can be measured using Google Analytics and the AdWords Account. At the end of each month we will provide a detailed analysis showing exactly what happened during your campaign. I.e.
• how many people clicked
• the cost per click
• the time they spent on your website
• what they looked at
• how many calls were made from the call extension
• how many requests were generated
• conversion rate
• what was the bounce rate
and much more...
You can see the effect anytime on your website´s Google Analytics account. After 90 days, you will be given read-only access to the Google AdWords account for the duration of the campaign.
For all our AdWords Packages, you can only advertise on Google. But you are able to move to any other platforms including Bing, Yahoo, Facebook, LinkedIn and more at an extra management charge.
You will have full email support with a certified Google AdWords account manager. He will be able to answer any questions you may have concerning your campaign. You will get telephone support as well.
Yes! You determine your monthly budget based on your target market and demographic. And budgets can be adjusted any time you’d like.
You pay only for the click charges to Google and a monthly management fee of 15- 30% of this budget or as featured in our special packages.