Ever wondered why nobody seems to like your website? Following might be the reasons why...
- Site Speed
A slow site turns customers away. In fact, a 1 second delay in page response can result in 7% reduction in conversions. But most likely, your site isn’t just facing a 1 second delay; in the UAE its probably 8-15 seconds slower than it could be. We have even seen UAE websites with a first load time of 30 seconds and more!!! YAWN....
Ideally, you want a page load time of under 4 seconds!
- Poor Navigation
We have grown accustomed to a certain navigation on a website that help us find what we need as fast as possible. Don’t make it difficult on your clients. Think KISS - Keep It Short and Simple.
- All Style, No Substance
Did you ever stumble upon a website that looks like it belongs on a wall in the Louvre and is full of gimmicks and fun effects? And did you try to figure out what the hell this website is all about? A website that is logical to use and easy to navigate will impress the user much more than a piece of art!!
- Pop Up after Pop Up
Who likes Pop ups? So why would you torture your future clients with annoying Pop Ups? Websites with Pop Ups sometimes have a bounce rate of upto 90% - especially on smartphones. Thats why Google already started penalizing websites with Pop Ups in January 2017.
- Hidden Contact Info
The contact info should be the easiest thing to find on your website. Dont make it into the holy grail of information.
- Autoplay Music
Aaaargh....while you might think that your favorite classical piano overture or jazzy sonate will be a hit with the user, your visitors might disagree greatly!! You will never be able to meet everyone´s taste, and besides they might be at work or in the bus. Just let it pass by :-)
- Information Overload
Its great to have content - Google loves content. But try to keep it structured and don´t banter on forever - peoples´ patience is limited and if they dont find immediately what the were looking for, they will try somewhere else!
- Outdated Old Website
If your website is older than 4 years, chances are high that it is not up to date anymore and features loads of broken links, error pages and the last news snippet from 2 years back (love those...). Chances are also that it is not responsive, but 82% of all research is done via smartphone, so if your website is one of those almost extinct dinosaurs, you gotta let go and invest in a new one done by a professional agency.