Every business needs a social presence, right? Yet, a significant number of companies struggle to get any results — or sales — from their social media efforts. It must be asked if it is really worth the effort!
While many companies spend significant money and time to have staff or agencies maintain their social media accounts hoping to lure new clients, they’re missing the fact that selling on social media channels DOES NOT WORK. Only about 10% actually manage to convert leads into sales through social media.
The exception are large brands that have huge media followings like Apple and Coke, companies that started and thrive on social media (Luxyhair.com is one of many examples), restaurants and specialized service providers such as consultants or event organizers.
UNLESS YOUR BUSINESS FALLS INTO ONE OF THE ABOVE CATEGORIES, YOU CAN STOP TRYING TO SELL.
Why, in gods name, is everyone advertising on Social Media then? well, because they are being told that it works by people that profit. Social Media Agencies!!
Yes, companies need to maintain a social media presence because that is now the go-to communication platform for clients across the world. But if you rely solely on social media to gain new customers, you will soon find out that this is a totally wrong approach that may push you into shutting down your business.
There are other methods that cost less and are much more effective in reaching and attracting the right crowd! So stop wasting your time and money and reach the audience that is really interested in your products or services.
This insight is based on 6 years experience in conducting and analyzing Social Media Campaigns.
read a complimentary article from the FINANCIAL POST, Feb, 2017 here